An Ode to Childhood Nostalgia — Say Hello to DAISE Beauty.
DAISE is redefining body care with mood-matching formulas that your skin will truly appreciate over time. Not only does the brand excel in skincare, but it also sets itself apart by offering a well-curated selection of deodorants and antiperspirants—an uncommon find in the personal care category.
This post kicks off a new series where I spotlight brands whose visual identity, product design, and marketing strategy truly stand out—brands that not only deliver great products but also tell a compelling story through their aesthetic.
What really makes DAISE stand out is its product design: tastefully childlike, whimsically bold, and bursting with vibrant color, ensuring every item is as eye-catching as it is effective. The packaging taps into a soft nostalgia—think Y2K-meets-modern-minimalism—romanticizing the little things we used to love as kids, but in a way that feels elevated and grown-up. It’s the kind of branding that invites you to indulge your inner child without compromising your adult standards.
The first time I came across DAISE, I felt the same spark I did when I first discovered Drunk Elephant. It was that same rush of curiosity, drawn in purely by the packaging—bright, playful, and totally different from anything else on the shelf. But just like Drunk Elephant, I hope DAISE isn’t reduced to just “the cute brand for tweens.” There’s so much potential here for it to resonate with a more mature audience who also values fun, fragrance-forward routines and clean ingredients.
And speaking of routines—one of the things I love most about DAISE is how their products are designed to layer. In a moment where perfume layering and curating a personal scent identity is having such a strong comeback, DAISE taps right in. From their soft-scented deodorants to body mists and more, the line makes it easy to amplify how good you smell—without being overpowering. It’s scent-stacking for the aesthetically inclined.
But DAISE doesn’t just look good—it feels good, too. The brand’s messaging speaks directly to Gen Z sensibilities: unapologetically fun, emotionally intelligent, and deeply ingredient-conscious. Beyond aesthetics, DAISE backs up its charm with effective, clean formulas that actually deliver—proof that playful doesn’t mean less potent.
If you love building robust beauty routines and appreciate the details—whether that’s in the product ingredients or the packaging design—DAISE is the brand for you. It’s not just skincare—it’s self-expression, a shelfie dream, and a celebration of your most joyful, colorful self.
In a world of neutral-toned sameness, DAISE reminds us that color, play, and a little bit of nostalgia belong in grown-up routines too.
The best part? DAISE recently launched and is now available at both Target and Ulta, making it easier than ever to add a little whimsy to your wellness ritual.
